Everyone is going green! China and Japan are investing heavily in renewable energy sources as Mexico City and Lagos adopt use of Bus Rapid Transit [BRT] to ease transportation and reduce emissions from cars. Many multinational organisations are looking for prospects in a Green economy, daily working out ways to gain competitive advantage and maximize its benefits. Even CNN hosts a weekly program 'Going Green' to showcase giant strides by individuals and companies on the green economy movement.

This leaves many people to ask: What is a green economy? Is it an economic model or a mere conservationist agenda? What has economy got to do with 'green' cash? What does a green economy entail? What impact does it make on current economic crisis? These and other frequently asked questions are answered in this piece?

What is a Green Economy?

A green economy, according to the United Nations Environment Programme [UNEP], is "one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities". It is a "low carbon, resource efficient and socially inclusive" type. It is an economy that whose growth in capital has little or no adverse impact on life on the planet. According to Kevin Danaher of the Global Citizens Center, a green economy is defined in terms of a "triple bottom line," as one which is environmental sustainable, socially just and locally rooted.

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